Multi-brand content dashboard
Susty Vibes
A custom admin dashboard that runs newsletters, subscribers, blog and inbound email for three brands, from one place.
Background
Susty Vibes is a youth climate nonprofit running three brands. A small, non-technical team was managing all of their content, email and subscribers by hand.
The problem
Pages were hand-coded, newsletters composed and sent manually, opens and clicks tracked in spreadsheets, and subscriber lists and brand inboxes juggled across separate tools. Every routine update meant a developer or a workaround.
What we built
One role-gated dashboard for all three brands. The team composes newsletters in rich-text blocks, picks an audience by site or segment, sends a test, then sends or schedules. Delivery is batched and personalised per recipient, every send is tracked from delivered to opened to clicked, and subscribers, blog, pages, reports and inbound email all live in the same admin.
this month at susty vibes
How it works
- 1
The team signs in with a magic link on an allowlist, and picks a brand.
- 2
They compose a newsletter in rich-text blocks, pick an audience by site list or tag segment, and send a test to themselves.
- 3
On send, the job is claimed atomically so a double-click can't send twice, then paginated past the subscriber-row cap and batched through Resend with a per-recipient unsubscribe link.
- 4
Delivery events stream back over signed webhooks, and the dashboard shows opens, clicks and top links for every newsletter.
- 5
Subscribers, segments, blog posts, pages, reports and inbound email are all managed from the same admin.
What it does
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